Shawn Massey, partner with The Shopping Center Group LLC, which previously worked to bring The Cheesecake Factory to the Ridgeway Trace development at Poplar Avenue and Interstate 240, said the restaurant chain’s location inside Wolfchase Galleria makes perfect sense.
“Wolfchase is the strongest regional trade area in the Memphis MSA,” Massey said. “This is evident by the fact that Ikea recently chose the area for its first Tennessee store.”
“Cheesecake Factory has traditionally been a part of many malls and with Simon being the largest mall owner in the world the relationship between the two companies is quite strong,” said Massey.
“Cheesecake Factory knows the mall is successful in attracting visitors from the greater MSA and beyond,” he said. “A store in East Memphis or Germantown may not be as far reaching. That is open for debate. ”
Cheesecake Factory is a high performing retailer and would be considered a catalyst-type retailer that attracts people from a greater distance than the typical restaurant. It will appeal to out of Towner’s in the city as well as draw locals from 20- 50 miles or greater, Massey said.
“I think the location was a safe location,” Massey said.
“I have told many restaurants and retailers that Wolfchase area is a guarantee success and potentially a home run location,” he said. “There is no pioneering going on in the Wolfchase area and it is a consistent top performer for many restaurants and retailers.”
People who shop at malls are loyal to chain type stores and restaurants, Massey said, and they understand what they are getting and seek out these chain restaurants and retailers.
“Personally, I would like to have seen it in East Memphis where I trade on a more frequent basis, but I am not their core customer,” Massey said. “I think the Wolfchase location will be very successful and continue the success or Northeast Shelby County.”