Delta Air Lines Inc. is giving social media users one more thing to “like.”
With customers spending a significant portion of their day online, Delta is providing its customers with a new way to connect via Facebook. The Atlanta-based airline is the first airline to use social media to offer flight bookings.
The internet networking site is the most used website by Inflight WiFi users on their flights, according to Delta.
Delta’s Ticket Window allows any of Facebook’s 500 million users to complete a full travel booking using a dedicated tab at facebook.com/delta without navigating to delta.com. Then, with a simple click, one can share his or her travel plans with selected friends.
Delta plans to expand its Ticket Window to other sites, including online banner ads to allow full booking capabilities within the airline’s advertisements.
Ticket Window and Delta’s newly designed website homepage are the first indications of its planned transformation in customer-facing technology.
In addition to joining the social media community, the airline has plans in the works to launch a new iPhone application to offer customers the ability to book flights, select their seats, check-in for flights, check flight status, review flight schedules, set a parking reminder, review SkyMiles account balances, track their Medallion status, and in select cities, use eBoarding passes.
The new app’s features will streamline customer real-time travel experiences.