We wrote last year about RVC Outdoor Destinations, founded by Andy Cates in 2007, but waiting to tell its story to the public until more recent times.
RVC claims to have created the “outdoor destination” hospitality model – providing a variety of lodging options such as RV sites, cottages and yurts, all set within unique natural environments.
Cates said in many ways, RVC is attempting to create another product class within commercial real estate. His goal is similar to what was done with self-storage some 20 years ago, when the concept itself grew dramatically and scaled, or when Kemmons Wilson launched Holiday Inn in Memphis in the early 1950s.
“It effectively created full-service hotels as a specific segment of the commercial real estate world,” Cates said. “You had the Holiday Inns and the Hiltons and the Marriotts and those brands take what had been a mom-and-pop lodging business and create consistency and high standards and strong marketing to drive traffic. And that’s not happened in outdoor hospitality.”
Check out RVC’s story, which explains its “vision for the perfect vacation experience.”