The Memphis Marriott East will celebrate its grand opening Tuesday, Jan. 29, at Poplar Avenue and Interstate 240.
Atlanta-based Noble Investment Group recently completed its $20 million transformation of the 243-room former Holiday Inn Select Memphis East into a 233-room Memphis Marriott East.
Noble Investments principal and executive vice president Ben Brunt told The Daily News last year that the exterior of the Memphis Marriott East will be modernized and the interior will include upgraded guest rooms, reconfigured public spaces including a new restaurant and bar, the incorporation of the Marriott Great Room lobby, and enhancement of the more than 10,000 square feet of meeting and event space.
“Our entire strategy is in rebranding, investing capital into the asset, bringing in a new management team and really kind of positioning the asset within the market so it can succeed,” Brunt said. “Whereas the property has good bones, it was a dated program that is no longer relevant to how people use hotels. Every finish that is in the property now will be changed.”
The Memphis Marriott East will have a ribbon cutting with the Greater Memphis Chamber Tuesday from 5 p.m. until 7 p.m. at 5795 Poplar Ave.