The Memphis Cook Convention Center will kick off its 2012 Books4Bikes campaign to benefit the students at Florida-Kansas Elementary at the weekly luncheon of the Memphis Rotary Club on Tuesday, Sept. 18, at noon.
Following a tradition that began more than six years ago, the Rotary Club will donate the first bike to the Convention Center’s effort, which awards bikes to those students who read the most books, make the most improvement, and receive the best test scores on their books.
The goal is to collect more than 75 new bikes to be awarded to the students just before the Christmas holiday break. The Convention Center is asking individuals and companies to donate a new bike or $100, so the staff can purchase bikes suited to the winning student’s size and gender.
“We hope to give away 12 bikes to each grade, and we’ll have the award program at the school right before the holiday break so for a lot of the kids it’s an early Christmas,” said Pierre Landaiche, general manager of the Cook Convention Center and Cannon Center for the Performing Arts.
The employees of the Memphis Cook Convention Center selected Florida-Kansas Elementary as its Adopt-a-School in 2010. Last year, the Books4Bikes campaign donated more than 75 bicycles to Florida-Kansas Elementary while encouraging students to read thousands of books.
Over the last seven years, more than 550 new bikes have been given to Memphis City School students.