How did their Olympic dollars fare?

Here’s a link to a commentary from Andy Dolich, the former president of business operations for the Memphis Grizzlies.

It’s an analysis of advertising surrounding the just-ended Olympics in London. An excerpt:

“I wasn’t in London, but like many millions of others, I watched hours of NBC coverage both live and tape-delayed. When all the Ad-Olympics competitors had reached the finish line, I thought that Proctor & Gamble, Nike, Chobani, and AT&T distinguished themselves with gold medal performances … At times this Olympics seemed to blur the lines of perception versus reality when it came to what advertisers were doing to keep up with events — in real-time, turnaround-time, and world-record times set by the athletes.”

Comments are closed.

Dansette

google