And the survey says – 38 percent of Shelby County adults use social media.
That’s the findings of Obsidian Public Relations and Research Dynamics Inc. in its second annual telephone survey of Memphian social media habits. The margin of error for results based on the total sample of 202 respondents is +/- 7 points.
Of the 532 adults countywide who were willing to participate in the survey, 38 percent qualified to participate by saying they had used a social media site like Facebook, Twitter, Pinterest, LinkedIn or YouTube in the past two weeks. It was a five-point increase from the 33 percent level of the 2011 survey.
Here’s an infographic with some more findings: