Elvis is keeping the cash registers ringing

A variety of new products have recently come to market or about to soon that will all keep alive the legacy of the King of Rock ‘n’ Roll.

Those products include apparel, books, music, a film and more.

A new casino jackpot slot machine from International Game Technology that honors Elvis recently was unveiled at the Global Gaming Expo. It features a classic jukebox design, and players can sing along to Elvis’ hits while they play. The game was released this spring and is already on many U.S. casino floors.

“Graphic Elvis,” a book from licensee Liquid Comics, is in stores now. It combines quotes, writings, photos and memorabilia with original pieces of artwork by international graphic novel artists.

Other new retail products include an Elvis Kingman acoustic guitar from Fender Acoustics, an “Aloha from Hawaii” Mr. Potato Head from PPW Toys, and Elvis figurines, ornaments and waterballs from Precious Moments.

Tommy Hilfiger also will launch a limited-edition American Icon t-shirt collection this summer with both a men’s and women’s Elvis design.

Dansette

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