Friday’s edition of The Daily News featured European Wax Center, an Aventura, Fla.-based franchise making its entrance into the Memphis market this spring.
European Wax Center plans to open in East Memphis’ Erinway Shopping Center by early March, during which the company will launch a “premiere week” offering free waxing services. Click here to sign up.
It’s a model the franchise practices nationally to get clients hooked, said Libsey James, regional developer for European Wax Center and Memphis franchise owner.
“It’s a great way to get people in and to have people try you out,” James said. “Once they realize how great the wax is and how wonderful the comfort wax process is, it’s really fun. That’s how we get people to come in and fall in love.”
What’s more, customers can utilize the free services during premier week and still get a free wax upon their first visit back to European Wax Center, James said.
“It’s pretty cool because it’s five days of free waxing and then our deal is that your first wax is free, so even if you come in during those five days and get as many things as you want waxed, you can still come in after that and get a free wax,” James said. “It’s all about the free.”