Memphis, the musical: economic impact of more than $10M

The numbers are in – 26,740 patrons attended the musical “Memphis” at The Orpheum Theatre during its 13-show run that started Oct. 14 and wrapped Oct. 23. According to the Orpheum, the show also had an estimated economic impact of more than $10 million that included ticket sales and purchases by theatre patrons, in addition to the more than 700 cast members and the crew, producers and investors who called Memphis home during the weeks leading up to the debut.

The show is currently slated for an 81-week tour that includes stops in Canada, Japan and London. The Orpheum has scheduled a return of the musical in 2013.

Orpheum president and CEO Pat Halloran described the production – the first international Broadway tour to launch from Memphis – as a “significant event in the life of our city.”

ArtsMemphis, with Regions Bank and Pickler Wealth Advisors, sponsored the musical’s engagement at the Orpheum.

“It’s not every day that a Tony Award winner, bearing the name of your city, launches an international tour from your city,” Halloran said.

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