Rachel Hurley joins Screwpulp as “chief evangelist”

Rachel Hurley has joined the team at Screwpulp, a Memphis-based e-book marketplace.

She’s joined as the startup’s “chief evangelist,” to kick-start promotion and awareness of the venture.

Hurley is a well-known voice in social media in Memphis and beyond, and has been so for almost a decade. It started with Hurley blogging about local music, culture and nightlife, and she eventually came to work with major brands like Yahoo and Microsoft, also serving as the official blogger for Lollapalooza.

She’s also created several music-oriented podcasts that generated big audiences, and, among other things, spent almost six years working as a community manager and publicist for Ardent Studios, raising awareness for the studio nationally and spearheading fundraising for The Big Star documentary “Nothing Can Hurt Me.”

To learn more about Screwpulp, visit www.screwpulp.com.

Dansette

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