Zoo Boo Draws New Crowds, Generates Interest

Tonight is opening night of Le Bonheur Children’s Hospital Zoo Boo, the Memphis Zoo’s annual Halloween-themed fundraiser.

The event, which runs Friday, Oct. 21 and Saturday, Oct. 22, as well as Friday, Oct. 28 through Sunday, Oct. 30, features treat stations, a costume parade, Dracula’s Disco, a haunted hayride, a straw maze and much more.

Abbey Dane, director of marketing and communications for the zoo, told The Daily News in August that events like Zoo Brew allow the nonprofit the chance to reach out to a new audience. And because the zoo serves 950,000 visitors and spends $14 million on goods and services each year, expanding its base is critical.

“Visiting the Zoo during the day and visiting with your family while you’re each dressed in your best Zoo Boo costume can be two completely different experiences and bring completely different crowds,” Dane said. “When we reach new demographics, we create the opportunity to make these new visitors aware of our product and hopefully convert them from one-time visitors to more frequent guests, hopefully even new members.”