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Verizon changes up its retail presence

Verizon is shaking up its brick-and-mortar retail presence.

The wireless giant is rolling out newly redesigned stores called Smart Stores that feature products in “mobile lifestyle zones” as well as a “wireless workshop zone.” The stores are similar to the new Destination Store concept Verizon rolled out this week at the Mall of America, just on a smaller scale.

The first Verizon Wireless Smart Store at 7665 Poplar Ave. was Verizon’s first Smart Store to open in the Memphis area, and over the next few years the company plans to convert its entire batch of 1,700 stores into Smart Stores.

Among other retail changes Verizon has in store is related to in-store pick-up and same-day delivery. Customers can now order devices online and pick them up at nearby stores in most cities. Same-day delivery also is available in New York, Dallas, Pittsburgh, San Francisco and Philadelphia, with more cities added in coming months.

Dansette

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