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Staff at archer-malmo presenting at next SXSW

Gabe Martin and Robby Grant from archer-malmo are making a presentation in March at South by Southwest titled “The Only 5 Reasons To Ever Use Web Animations.”

From their summary:

“You’ve seen them. The blinking, pulsing eyesores. Animations used by developers and designers who think ‘Because I can’  is a good excuse.

It’s not.

On the web, there should be a reason for everything. Every transition, triggered event, and state change needs a purpose.

In this session, we’ll cover the only 5 reasons to ever use web animations.”

For more, including a video preview, go here.

Dansette

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