A Memphis marketing agency helps out a good cause

The Memphis-based advertising, marketing, design and PR firm inferno has designed the annual report for The Exchange Club Family Center, part of the design, copy and production expense the agency has donated for the center’s annual report for nine years.

Inferno partner Dan O’Brien recently finished his two-year term as president of the center’s board of directors. The 2011-2012 Exchange Club Family Center annual report, which is now available, highlights the center’s life-saving work, according to inferno, and its compact format with rounded corners is both user-friendly and cuts out the stuffiness associated with traditional annual reports.

“A challenge in creating the report is communicating the center’s mission and its staff’s passion while protecting the privacy of the many families that rely on the center’s services,” inferno writes in a company blog post. “Rather than showing a family on the cover, the front features a teddy bear with an adhesive bandage. This signifies the center’s ability to ‘mend’ families. The interior pages feature vibrant, colorful collages that conjure up images of children. Bikes, toys, dolls and wagons combine with fabric-related images to communicate the center’s child-focused work.

“The report’s copy focuses on the cycle of abuse and neglect and how the center’s amazing staff and 23 programs help to break that cycle and restore hundreds of Memphis area families. It shares information from several perspectives, such as the president, a staff member, a volunteer, and a grateful parent.”

For more information visit www.exchangeclub.net.

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