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Results of Obsidian PR’s 2013 Digital Engagement Survey

The results of Obsidian Public Relations’ 2013 Mid-South Digital Engagement Survey are in.

Full details are here. We’ve got a full story coming, but for now, this year highlights from the 28-question survey include:

  • 76 percent of respondents participate in digital engagement more than a few times a day.
  • 60 percent visit social media sites more than a few times a day
  • 90 percent use Facebook regularly, 62 percent use YouTube and 60 percent use Twitter
  • Almost half use a smartphone most often to participate in digital engagement
  • Almost 60 percent sometimes ask a company to “push” information or deals to them

 

 

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