Kroger announces big price-cutting initiative

Kroger’s Delta Division is launching a new price campaign this week.

Starting June 26, the company is cutting prices on thousands of items, including those in grocery, produce, organics, natural foods and general merchandise, a move the company says represents a multimillion-dollar investment.

In addition to the price reductions on groceries and merchandise, Kroger will continue to offer weekly and everyday sales, its Fuel Program, its $4 and $10 Prescription Program, weekly specials and themed events.

Kroger also is expanding digital coupons on Kroger.com. A Kroger spokesman said a growing number of customers are accessing store promotions and coupons from the company’s digital apps versus using traditional print coupons.

To register for free downloadable clip-less coupons daily, customers can visit Kroger.com. In addition, customers can also download the store’s mobile app in the iPhone and Android app stores.

Dansette

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