The Greater Memphis Chamber is launching a campaign, #MEMLUV: Rewards4Rewards, to welcome Southwest Airlines and to encourage Memphis residents to enroll in the airline’s Southwest Rapid Rewards program.
Like many air carriers, Southwest carefully measures local enrollment in its frequent flier program, Rapid Rewards, as a gauge of local demand. The company also measures customers who use its Rapid Rewards Premier Card from New York-based JPMorgan Chase & Co.
The Greater Memphis Chamber, along with the Memphis Convention and Visitors Bureau and the Mid-South Air Service aims to sign up at least 50,000 new area Rapid Rewards members by Nov. 30.
“By establishing this base of supporters, Southwest will know our commitment level to support them is solid,” said John W. Moore, president and CEO of the Greater Memphis Chamber. “Even more importantly, it will allow Mid-Southerners to have the opportunity to see the impact that this airline will have on the region.”
Six locals will win round-trip tickets with Southwest at the end of the campaign in November. The winners for the #MEMLUV campaign will be announced at the Chamber’s Annual Chairman’s Luncheon in December.