In Tuesday’s edition of The Daily News, I wrote a piece on Memphis-based MLS Broadcasting, which is launching Memphis’ first conservative radio show, The Point, on 87.7 FM and 1210 AM.
It has been suggested that terrestrial radio is becoming obsolete due to the advent of Sirius/XM satellite and internet-based radio. Here are some interesting stats, per Arbitron Inc., the national radio ratings company:
- More than 90 percent of Americans ages 12 or older listen to radio each week, a higher saturation than television, magazines, newspapers or the Internet.
- Sirius/XM hold a 15 percent market share while internet radio currently has a 5 percent share.
- Terrestrial radio still holds an 80 percent share of all radio broadcasting.
- Through more than 1,700 stations across the nation, the combined news/talk format is estimated to reach more than 50 million listeners each week.