Borders Waves a Long, Slow Goodbye

The Borders book store chain filed for Chapter 11 bankruptcy protection yesterday. The Borders store and Waldenbooks store the chain operates in Memphis weren’t listed in the wave of 200 stores the chain is closing that will result in several thousand job losses.

However, the chain still has an option to close up to 75 more as-yet unidentified stores.

Meanwhile, anyone who’s on Borders’ email list probably saw the company moving inexorably toward bankruptcy well before now, via a series of increasingly desperate sounding email subject lines.

Here’s a recent sample:

December 27: WATCH ALL WEEK! 2-Day Deals — Deal #2: 50% off bestsellers
December 31: 50% OFF ANY ITEM! Don’t Miss the Last of Our 2-Day Deals!
January 6: $10 in BONUS Borders Bucks — Limited Time Only!
January 6: Eat This, Not That — Shop Here, Not There… And SAVE!
January 13: WOW! A Wireless eReader Under $100 — 4 Days Only!

(Then, three days after the end of that 4-day period …)

January 20: 4 DAYS LEFT! A Wireless eReader Under $100
January 27: MUAH! Be My Valentine — Gift Ideas & SAVINGS!
January 31: FREE SHIPPING — No Minimum Purchase! Stop Shoveling, Start Shopping!

(Oh, remember the 4-day sale on the e-reader? …)

February 7: Dare to Compare! Kobo Wireless eReader Now $99.99 Every Day!

There’s a special Website now set up where Borders is putting information about its bankruptcy.

The title on the main page?

“Borders’ Business Operations Continue As Normal”

Dansette

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