Howell Marketing has a blog post up that talks about ways the marketing and communications firm is helping Pinnacle Airlines Corp. rely on social media to help its message soar.
Interesting to note:
Twitter is Pinnacle’s go-to PR outlet. The airline relies on it for everything from “announcing our new headquarters decision to giving updates when a major terminal in ATL was temporarily closed due to a power outage. And of course we work closely with our mainline airline partners to re-tweet relevant information posted by their teams.”
Also, Pinnacle relied on social media extensively to monitor the daily chatter during the recent FAA reauthorization legislative hearings and regulatory changes regarding pilot fatigue and minimum flight hours.
“As a result, we didn’t get one media call that we weren’t prepared for because we knew what the hot topics were.”