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It’s The Season of Giving. To Yourself.

As consumer confidence rises, retail sales are forecasted to see a significant uptick this year. But it’s not just holiday shopping that’s driving retail traffic.

The number of people who will take advantage of holiday sales to make non-gift purchases for themselves is 57.1 percent this year, an eight percent increase from 52.9 percent in 2009.

In fact, the average person will spend about $108 on “just for me” purchases this holiday season.

Those most likely to spend on themselves may surprise you:

  • Men – 58.2 percent
  • Adults 25-34 years old – 70.5 percent
  • Southerners – 58.6 percent

For more fun stats like these, look for this week’s cover story of The Memphis News, “Retail Rebound?,” on news stands this weekend.


  1. j harris says:

    And who said we were in recession.