Dog and Cat

Seminar on patent law changes Tuesday

Bill Parks, an attorney with Wyatt, Tarrant & Combs LLP and the founder and chairman of the Memphis Bar Association’s intellectual property and entertainment law section, will present a seminar to the Memphis business community Feb. 19 explaining the nation’s new patent law requirements that go into effect on March 16.

The seminar will be held from 8:30 a.m. to 10:30 a.m. in the McCallum Ballroom in the Bryan Life Center at Rhodes College, 2000 North Parkway. The seminar is free and open to the public.

The America Invents Act Congress passed more than a year ago will create a new first-to-file standard for patent protection, which changes the current and historical first-to-invent standard that grants the patent right to the first person to conceive of an invention. Under the new law, a patent will belong to the first person to file a patent application for a valid invention.

FedEx ribs social media strategists in new TV ad

FedEx takes a humorous swipe at social media strategists in this new TV ad:

March Madness, Memphis Heritage Style

Preservationist advocacy group Memphis Heritage Inc. will host its annual Preservation Series on Mondays in March to explore the “back story” of successful adaptive reuse projects.

The 2013 series will kick off March 4 with presentations about recent preservation wins that have occurred Downtown. Here’s the entire line-up:

  • March 4: Story of the re-purposed Lowenstein Brothers Building/Lincoln American Tower into retail and apartments at Court Square Center – William Chandler and panel
  • March 11: Behind the scenes on the restoration of the Francis Gassner-designed C&I Bank building at 200 Madison Ave. into the Visible Music College – Todd Walker and Barry Yoakum of archamania
  • March 18: Green space preservation in Memphis Overton Park Conservancy, the Greenway project and the Harahan Bridge plan – Mike Carpenter and panel
  • March 25: Round table to discuss the Memphis’ endangered historic properties and what can be done to save them

Behind the Scenes Look at Interview with Grizzlies’ Jason Potter

This week’s “Standout” profile was on Jason Potter, director of promotions and event presentation for the Memphis Grizzlies.

The piece elaborated on how Potter loves Memphis’ access points and how his team strives to put their own creative spin on in-arena entertainment. Here’s some more from our conversation that didn’t make it into print:

On what inspires him everyday from a creative standpoint:

First off, I’m just a fan to begin with. Of course, I’m at every home game, but I watch every second of every road game. We all as a team here in the office kind of hang on this stuff as much as our most passionate fans. I think that’s what’s helping us experience some success with the promotions. But outside, I like to look at across industries, not just in sports, how people are breaking from the mold and how people are getting attention in new ways, often with old things. I think the best ideas and the best we do kind of innovating is when we look outside of sports at successful promotions and marketing. You can’t limit yourself to sports. And then staying current with pop culture and music and movies and just whatever the national water cooler conversation is helps us in the office have laughs and come up with ideas.”

On game-day superstitions:

I have 1,000 game day superstitions. From the route that I walk from my office to the court, to a particular time in the afternoon that I will call my wife to check in, to a certain phrase I tell our video crew at the end of every one of our production meetings – ‘break a leg’ – the game can’t happen if I don’t do that; I’m just beside myself. It’s fun because athletes you hear in sports of a lot of their superstitions. I think fans have their own superstitions too and it’s no different from the working staff. Everyone has their game-day routines and I think that everyone believes that their routine impacts the outcome of the event no matter how silly that might seem. It’s fun and I think it helps us focus as a staff our own personal superstitions focused on being prepared and kind of keeping each other accountable and ready. I think it’s natural and healthy and it’s a fun part of the experience.”

On the correlation between loud and excited fans and the Grizzlies winning:

I think it’s a strong correlation. It’s hard to quantify, but I think that anyone can appreciate that energy kind of begets energy. The players are the primary people that get the audience excited. I think that’s the first and most important thing to establish is that our crowd really responds well to exciting basketball. But what we do, I think what our team is responsible for and has gotten to be very good at is enhancing those moments. So if an excitement happens and a time-out is called, we feel that it’s our job to maintain and build that energy during the stop and play so that when play resumes, the players can still feed off the energy that they created. And hopefully it’s even louder. That’s the most fun aspect of our job is stoking the fire in the fans and really when a good moment happens, making it a great moment. I think that’s kind of where we come in. It’s our job to kind of enhance what the team is doing and build.”

On his favorite Grizzlies player:

I enjoy different guys for different reasons. I think as a Memphian, I love seeing ZBo do his thing. I love Tony Allen and his spirit and energy. I love seeing Marc Gasol and Mike Conley and all of the guys work. I think what’s fun about what we do is we get to see some of the things that they do off the court that are behind the scenes and that they don’t try to take credit for. It helps you see the guys as individuals and really the time they do with things at St. Jude and stuff like that. We had a patient out this week that Marc Gasol went out of his way to go visit at the hospital. Things like that that don’t get reported that it’s really fun to see. I think all of the guys on our team have a good appreciation of the impact they can have in the community and are cognizant of using that well. I love them all.”

Imagine Vegan Café Forced to Relocate

A Friday afternoon Facebook post by Imagine Vegan Café said the restaurant is moving and is soliciting ideas for vacant buildings:

Well its official: Imagine is moving. Our landlord decided to not renew our lease so we are now intensely looking for a new spot. We ask that everyone please bear with us as things might be a little scattered over the next month or so. Our last day here in this spot is March 31st. We would like to stay in the Midtown area or maybe move over to Crosstown. Overton Square and out East are just out of our budget. If you have any specific ideas as to vacant buildings, please let us know. Thank you for your help, understanding and support!!

Chef Kristie Jeffrey and her husband Adam opened the family-friendly, 100-percent vegan cafe in April 2011 in the old Casablanca space in Cooper-Young at 2156 Young Ave. Imagine was one of the four restaurant pit stops in last week’s Dishcrawl event.

Dansette

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