As retailers brace themselves for one of the busiest weekends of the year, a new women’s shoe boutique in Midtown’s Cooper-Young district is hoping to capitalize on increased traffic during Small Business Saturday.
Saturday, Nov. 26, marks the grand opening of Shoenista’s at 2294 Young Ave., in the 1,000-square-foot space that formerly housed Victory Bicycle Studio. Early bird specials will be offered between 10 a.m. and 2 p.m., as well as discounts and giveaways throughout the store all day.
Shoenista’s owner, Toni Hayes, said she was operating solely online for about a year, but was missing the clientele that came with a brick-and-mortar store.
“We were shipping, but people here wanted to try on shoes and didn’t really want to pay for shipping, so we decided to open a small boutique,” Hayes said. “The thing that I like about us is that our shoes change every week because we only get one case of a particular style of shoe. We may have anywhere between 20 and 30 different styles, but it’s only 12 pairs of that one style of shoe. So, if they want it, they have to come in and get it because they go really fast.”
Hayes owned a shoe store a few years ago in Cordova that is no longer open. The second time around, she opted for the “intimate feel” of the Cooper-Young neighborhood.
“It’s a growing community, you’ve got a lot of great places over there, and it’s really easily accessible,” Hayes said. “To me, it’s right smack dab in the middle of the city. Regardless of where you’re coming from, instead of going to Bartlett or Cordova, it’s over there by Tiger Lane. I just thought it was so cute, it’s such a nice area and I love the Cooper Young Community Association.”