Pinnacle Airlines Flying to New PR Heights

Howell Marketing has a blog post up that talks about ways the marketing and communications firm is helping Pinnacle Airlines Corp. rely on social media to help its message soar.

Interesting to note:

Twitter is Pinnacle’s go-to PR outlet. The airline relies on it for everything from “announcing our new headquarters decision to giving updates when a major terminal in ATL was temporarily closed due to a power outage. And of course we work closely with our mainline airline partners to re-tweet relevant information posted by their teams.”

Also, Pinnacle relied on social media extensively to monitor the daily chatter during the recent FAA reauthorization legislative hearings and regulatory changes regarding pilot fatigue and minimum flight hours.

“As a result, we didn’t get one media call that we weren’t prepared for because we knew what the hot topics were.”

New Name for CitiFinancial, Synovus Cutting Jobs and Dixon Hughes Merging

Lots of financial services industry news happening this Snowy Monday.

CitiFinancial, the consumer lending arm of Citigroup, is changing its name to OneMain Financial. Synovus (parent of Trust One Bank in Memphis) is cutting costs and planning job cuts. And Memphis accounting firm Dixon Hughes is merging with another firm.

Snow Day

Some fun snow facts for those of you with a snow day – with or without children.

They come from Dwan Gilliom, director of public works for the city of Memphis, and a very busy guy since this weekend.

His public works crews became coming in Sunday at 3 p.m. with others on stand-by.

Fourteen sand and salt units worked into the night on city streets with heavy equipment also available and their crews on stand by.

Friday and Saturday, public works began priming the streets for the sand and salt with brine, an anti-icing mixture. If you drove down a street before the snow and noticed a set of vertical lines on the pavement, that was the brine. It makes it harder for snow and ice to bond to the pavement.

Gilliom estimates the city has enough sand and salt on hand to work the streets around the clock for two weeks.

Trash pickup is delayed for Monday and public works has a contingency plan for that as well. If Monday is your pick up day do what you would normally do. When the conditions improve enough for sanitation crews to hit the street, those citizens with a Monday pick-up date go first in the pick ups.

Memphis City Council member Kemp Conrad was out riding with Gilliom overnight surveying the road conditions and the road work.

TheStreet.com: First Tenn. CEO Among Best-Loved in the Industry

TheStreet.com thinks Bryan Jordan, president and CEO of First Tennessee Bank’s parent company, is one of the 10 best-loved CEOs in the biz.

From the Website:

“Bryan Jordan was dealt a pretty bad hand when he took over as CEO in 2008, but within a very short time he has taken the bank through a turnaround.

“I think First Horizon has been a bank that went from a national focus to a regional focus. He put together an effective restructuring program to exit non-core business,” said FBR ‘s Miller.”This is the most transparent bank. I think they have accomplished their turnaround and they have restructured a deal to repay their TARP. They went from defensive to offensive.”

First Horizon reported net income of $16 million in the third quarter of 2010, compared to $3 million in the second quarter. This compares to a third quarter loss of $52.9 million in 2009. In addition, the bank’s deposits have risen 19 percent since the third quarter of 2009.”

Two MCS Questions

Attorney Chuck Cagle told the Shelby County School board there would be no revenue savings from merging the city and county school systems.

He said the government – presumably Memphis – would find other ways to spend any money saved.

I call shenanigans on that. I guess that means the only way governments ever save money is if they put dollar bills in a vault, close the door and leave it there until the end of time.

If the Memphis City Council, for example, took the money it was paying MCS now and used that to lower the city tax rate once the MCS system dissolves, I guess Cagle would say that’s not a savings, since Memphis would be spending the money on a tax rate cut and not technically “saving” it.

And on a related note:

If county residents want a say along with city voters in approving the MCS charter surrender, where was the same outcry for county residents to have a say in things up to this point, like the recent election of Sara Lewis, for example?

Dansette

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