Kroger acquires digital coupon company

Kroger has bought a leading Silicon Valley-based digital coupon and promotions company.

The grocery chain has purchased the assets of YOU Technology Brand Services Inc., the network of which already includes Kroger’s digital coupon platform. YOU Technology, based in San Francisco, will remain an independent company within Kroger.

As context for the deal, Kroger started offering digital coupons in late 2009 and reached 500 million digital coupon downloads about 3 years later.