Kerry Crawford is leaving her job with the CVB

Kerry Crawford still loves Memphis.

Wednesday morning, though, the blogger behind the “I Love Memphis” site announced she’s leaving her job as the social media specialist for the Memphis Convention and Visitors Bureau.

She’s pursuing freelance digital content strategy, social media strategy, information architecture and user research. Sept. 30 will be her last day with the CVB, and she’ll be succeeded running I Love Memphis by Holly Whitfield.

From a farewell she wrote:

“When the CVB hired me as their social media specialist in August 2009, I had no idea what I was doing,” she wrote. “All I had was this idea for a website that featured all of the great, overlooked parts of Memphis … Four years later, it’s that and so much more.

“I still love Memphis, so I’m staying in the city, at least for the time being. Memphis is, and always will be, home.”