Hard Rock Signs 5-Year Beale Street Renewal

Hard Rock Cafe International has signed a five-year lease extension for its restaurant at 315 Beale St., and plans to make extensive improvements to the interior of the 12,000-square-foot restaurant.

Representing the landlord in the lease negotiations was John Elkington, chairman and CEO of Elkington Real Estate, the private company that manages Beale for the city.

“This commitment by one of the world’s leading entertainment and leisure companies demonstrates the continuing draw of Beale Street,” Elkington said in a statement. “And, will there ever be a better location for a restaurant with a strong music sensibility than the corner of Beale and Rufus Thomas Streets?”

The Memphis Hard Rock Cafe opened on November 16, 1997, signing a 10-year lease with three five-year lease options. Its opening was a milestone for Beale Street and for Elkington, the main real estate executive behind the revival of the entertainment district, dating back to reopening in 1983.

Today, Beale Street has more than a dozen clubs offering live music. One of the more recent openings includes Dancing Jimmy’s and its adjacent banquet hall space in the former Pat O’Brien’s space.