A quick note that, as of this week, we’ll be publishing our weekly edition, The Memphis News, on the weekend. The next edition will come out this Saturday.
There are a number of reasons for the switch. First and foremost, publishing on the weekend fits the content mix better. To some degree, we’ve always viewed The Memphis News as a kind of week in review, with a mix of the most important events from the prior week along with an in-depth story – one that’s longer and more multi-faceted than we’re able to do in the daily – on an issue or topic of relevance.
Because a portion of the weekly edition’s content is essentially a selection of the key stories from the prior week, when we published on Wednesday, there was a lag between publication and the prior week’s stories. There won’t be now.
In terms of the cover story and editorial page, those elements have always been a better fit on a weekend, I think. They’re more the kinds of stories you want to have time with – my ideal reader picks the paper up on a Saturday or Sunday and takes it to a coffee shop, to their breakfast at home, or even to brunch.
We’ll continue to be distributed in office buildings across town and in or near key business lunch locations. So, our core business readership – if they don’t pick the paper up over the weekend – will still have easy access to the paper.
Thanks to everyone who reads the paper. We appreciate it.